Saturday, August 31, 2019

The Significance of the Manner in Which Ophelia Dies

There on the pendant boughs her coronet weeds/ Clambering to hang, an envious sliver broke,] When down her weedy trophies and herself/ Fell in the weeping brook. Her clothes spread wide,] And mermaid-like awhile they bore her up†¦ (line 197-201 , Act 4, Scene 7). Shakespeare, by â€Å"letting† Aphelia drowns herself, to some extents alleviates the pain of death and pictures a beautiful Aphelia drowned In water with her beauty minded and preserved.By comparing Aphelia to a mermaid-like figure, Shakespeare gives unreal characteristics to her death and makes it smoother for Aphelia, whose life has been tragic enough. The fact that Aphelia was suffocated under her own dress and that her feminine clothes made her impossible to swim is a metaphor of women's helplessness at the time being – Aphelia dies without any self- defense or mobility. Shakespeare implies the role of women in society and how being a woman gives Aphelia no chance to react even in death.At the same ti me, Aphelia peps singing: Which time she chanted snatches of old lauds/ As one incapable of her own distress/ Or Like a creature native and endued/ Unto that element. (line 202-205, Act 4, Scene 7). Her chanting reminds audience of her madness In Scene 5 and 6, In which she sings songs about men and death. Audience may Identify Aphelion's chanting as a trace of madness, but also her singing on the verge of death portrays a passive let-go of Life – Aphelia clearly has no Intention of fighting back or even crying out for help. Compared to Aphelion's conversations with Polonium andHamlet throughout the play, it is clear that Aphelia never has any voice or reaction to the events of her life – her madness, her destiny and even her death are caused and retold by others. For several times throughout the play Aphelia is pictured with flowers. At the end of Act 4, Scene 7, her death is again associated with symbolic floral images: Therewith fantastic garlands did she make/ Of c ornflowers, nettles, daisies, and long purples/ That liberal shepherds give a grosser name/ But our cold maids do â€Å"dead men's fingers† call them. Nine 193-196, Act 4, Scene 7). Flowers are symbols of Aphelion's tragic life, being a victim of disruptive events mostly caused by men. Cornflower symbolizes a dream of lover, portraying a dying Aphelia still thinking about Hamlet and his love[l]. Nettles signify her bad luck and tragic destiny; while daisies represent innocent love[2]. The long purples represent Aphelion's loss in love Wendell at ten same time audience can assume Tanat â€Å"a grosser name† raters to sexuality[3].By calling long purples â€Å"dead men's fingers†, Shakespeare implies the causes of Aphelion's death as her life is destined by men (Hamlet, Polonium and Alerts); reminding audience of the song which she sings earlier: Larded all with sweet flowers/ Which between to the ground did not go/ With true-love showers. (line 43-45, Act 4, Scen e 5). By associating Aphelion's figure with the presence of flowers, Shakespeare also lets audience know about women's beauty and fragility as that of flowers: although women are romantic and pretty outside, they are truly somber and vulnerable indeed.

Friday, August 30, 2019

Justive vs. Injustice in Mad Shadows Essay

1.1 â€Å"Her mother Louise, who was rich and owned many farms, gave her daughter all the most menial chores in order to devote her life and her remaining youth to Patrice† (Blais 16) Shuns daughter because of her ugly appearance 1.2 â€Å"Exasperated, she swallowed her fury, her heart crying out for justice. But rebellion gave her strength and her hands grew sharp as knives.† (Blais 19) Used to injustice, sharp hands – cut bread – religious imagery. 1.2 â€Å"Crushed and humiliated for so long, Isabelle-Marie experienced pleasure as a kind of delirium, an emotion which consumed both flesh and blood: love of the earth, love in the face of ingratitude.† (Blais 19) Lack of justice Returns to reality from the day Denied of self-realization or any sense of true rebirth 1.2 † ‘I have decided to take a trip. I would like to discuss the latest farm equipment with some friends. You see, with fewer workers and more†¦Ã¢â‚¬â„¢ Isabelle-Marie listened, frigid and unresponsive.† (Blais 22) I-M getting kicked out of the place she belongs, the farms, by the equipment bought by Louise 1.3 â€Å"At other times, in delirium, he would go out and run around the garden like a madman. He held out his arms and raced towards the lake, where he plunged his feverish face and his whole famished body into the water.† (Blais 25) Water: forgiveness, comfort – narcissism Lives off the land 1.5 â€Å"He felt a strange contempt, half-masculine, half-childish, and his dilated nostrils made his mask of pride into a mask of rebellion.† (Blais 37) Hate for Lanz, wants to rebel, injustice against him 2.1 â€Å"Louise’s hand clutched the frail shoulder. Her nails pierced the skin. All her contempt for her daughter spurted like pus from her fingernails.† (Blais 59) Louise hurts her daughter to know what happened to Patrice 2.8 â€Å"Before her stood Patrice, always Patrice, the one who was admired, understood, the Idiot! The uglier she felt, the more crushed and humiliated, the more she thought about destroying her brother’s unjust beauty.† (Blais 84) Jealous of Patrice’s beauty and how that helps him in his life Foreshadows revenge 4.2 â€Å"Frightened by this new tone of voice, the child kneeled in front of Louise.† (Blais 104) Not her fault, yet is chastised for it 4.2 â€Å"Mother, ever since I was a child you adored Patrice because he was beautiful and hated me, the ugly one. †¦ Did you think I had no feelings just because I was ugly?†

Thursday, August 29, 2019

Doing Business in China Essay

China is an evolving economy that offers lot of market prospects for foreign venture. It is an independent country located in East Asia. Currently China is the world’s most populous country, with its population of over 1. 35 billion. China’s land size is approximately 9. 6 million square kilometers and it is the world’s second-largest country after Russia. In contemporary eras, China plays an important role in calling for free trade areas in the Asia Pacific Region. China proposed a new East Asia Summit (EAS) framework as a forum for regional security issues in 2004. The EAS, which includes ASEAN along with India, Australia and New Zealand, held its first summit in the year 2005. Since 1978 with the introduction of economic transformations, China today has turn out to be the world’s rapid-growing key economy. China is the world’s second-largest economy together in term of its nominal total GDP and purchasing power parity. As of 2013, China ranked at number 91 at ‘Doing Business’ provided by the World Bank. Its GDP per capita currently stands at $6,075, while the total GDP sums up at $12. 05 trillion. Although the country has a huge potential for economic progression offering access to a huge market and significant savings in labor costs, cautiousness must be used due to differences in the political and cultural environment that create risk and pose uncertainty for foreign investors. In addition, China is also the world’s biggest exporter and importer of products and goods. China is also a member of WTO, APEC, the G-20, and many others. Not to forget, China has been considered as a probable superpower up to this date. Regardless of achievement made by China, it encounters a range of obstacles to China’s future economic advancement. To overcome such obstacles, it must maintain a great growth rate, improve the economic system, uphold better international support, and transform the responsibility of China government in its system of economy. As stated in the World Bank recently, China is the world’s third largest trading country, right after the United States of America and Japan. Economic Issues In recent years, China has become one of the primary selection of the world’s destination of Foreign Direct Investment (FDI), and among the figures counted in its FDI are 27% of the value added production, 4. 1% comes from its national tax revenue, and another 58% or so comes from its foreign trade. This has been proved where more than 190 nations invest in China, and according to a survey done by Member Priorities Survey, most of the multi-national corporations do their FDI in China is because they want to serve its domestic market and the local consumers, not to export back to each of the MNC’s home country. The Chinese National Development and Reform Commission (NDRC) developed a plan to improvement the foreign direct investment, back in 2006, which stressed the correlation between national safety and foreign investment. NDRC proposed to government of China to slowly decrease its restrictions and limitations on MNCs. MNCs also are being asked by the NDRC to intensify its investment and production in China. The aim of this move is to heighten innovation’s liberation for Chinese corporations. In addition, foreign investment must be directed at high-technology and manufacturing industries, infrastructure improvement and not to forget the environmentally friendly protection. Figure 1 : Regional share of GDP & resident population in year 2009. Although China’s economy has been liberalized since 1980s, the country still hurts from insufficient number of mode of transportation, communication’s variety, and energy capitals. China also commence the construction of a major highway to link cities in China, in order to provide a world class infrastructure in the coming years. From this, we can see, it might be costly in term of land transportations for MNCs to conduct its businesses in China. Moreover, currency manipulation undergoes by China back in 2008 is disturbing its own economy. Gladly, the condition has improved by years, and the Treasury Secretary said that the appreciation of the Yuan (Chinese currency) might be a win-win situation for the global’s economy. Figure 2 below shows the Yuan per dollar rates and how China’s currency has moved from 2009 until this year. Figure 2 : Value of China Yuan to US Dollar In trade, the major industrial exports for China are manufactured products, fabrics, clothes, together with electronic appliances. Thus, if you want to invest in China, these areas are the most profitable for any MNCs to do their business in China. Furthermore, the prominent export materials are magnesium, mercury, tungsten, tin, salt, and antimony. Currently, China is the world’s largest manufacturer of aluminum based on data from China trade. Participation of China in World Trade Organization (WTO) has made China ompetitive in the world’s market. Political Issues As stated in the Chinese Constitution, â€Å"China is a socialist state under the public’s democratic dictatorship led by the working class and based on alliance of workers and laborers. † The government of China contained a system of congresses of the people and multi-party collaboration and soundings of politics under the guidance of Communist Party of China and this following political system in China ensure that CPC maintain its power as the only party in China, which based of the socialist system. Proceeding into the political risk, the chance of nationalization of industries needs to be taken into account, as this has already happened in 1949. Thus, any MNCs that want to invest in China have to think twice, in which industries are opened to investors, and which industries are closed and prohibited for investors to invest in it. Figure 3 will sum the opened and closed industries for foreign investors. Another unique political risk in China is the continual clash between China’s central government and the regional governments over applicable laws. The outcome of this conflict, is making it challenging for MNCs working in China to recognize and identify which rules are applicable, and which rules are not. Moving on towards the political stability in China, it still remains a big question to the foreign investors as the Tiananmen Square massacre has scared of foreign businesses and a big drop in many areas can be seen, which include foreign investment and tourism. At the same moment, China’s improvement in its economy since 1978, the lives of its citizen has improved drastically, an increase in social movement, and stretched the area of personal freedom. What this meant is that people can enjoy wider travel’s freedom, more and more employment opportunity, and access to information, although it is not very opened yet. Moreover, in latest years, China has passed new laws which include the criminal and civil laws to protect citizens and foreigners. Cultural Issues China’s population is estimated to be around 1,360,691,561 as of this year, and expected to be increased rapidly in times. This rapid growth of population in China is because the death rate among its citizens has dropped drastically in recent years. To cater this increased population crisis, the central government has encouraged the one-child family program. Advice of family planning and birth-control are provided by the government itself. Although most of the world see Chinese culture as an extremely complex one, but most scholars around the world come up to an agreement that even though it is diverse, many Chinese shared the same characteristics. These same characteristics are based of the Confucian philosophy influence which becomes the core of most Chinese today living in China. One of the most significant values in its culture are the importance of family, classified structure of common life and the importance on hard work along with accomplishment. The Chinese culture can be sorted as collectivist, since in many ways, the family unit takes superiority over its individual members in a family and the children must not answer back to the elders. Looking into Hofstede’s cultural factors which are measured on five dimensions, which are power distance, individual versus collectivism, masculinity versus feminity, uncertainty avoidance and long-term orientation versus short-term orientation, tables below are the results of China’s assessment. Cultural Dimensions| Results| Power Distance| The less powerful members of organizations and institutions (like the family) accept and expect that power is distributed unequally. On the collectivist side, we find societies in which people from birth onwards are combined into strong, cohesive in-groups, often extended families which includes uncles, aunts and grandparents which continue protecting them in exchange for absolute loyalty. China rank 10th in the Individualism ranking. This may be attributed, in part, to the high level of emphasis on the collectivist society imposed by the communist rule compared to the values of individualism. The low individualism ranking also demonstrates a close and committed group orientation, either the family, extended family, or extended relationships. The society fosters strong relationships where everyone takes responsibility for fellow members of their group. Masculinity vs Feminity Hofstede’s study revealed that women’s values differ less among societies than men’s values and men’s values from one country to another contain a dimension from very assertive and competitive and maximally different from women’s values on the one side, to modest and caring and similar to women’s values on the other. Ranked at 66th, China is a masculine society –success oriented and driven. The need to ensure success can be exemplified by the fact that many Chinese will sacrifice family and leisure priorities to work. Service people (such as hairdressers) will provide services until very late at night. Leisure time is not so important for them. An example is the migrated farmer workers will leave their families behind in faraway places in order to obtain better work and pay in the cities. Uncertainty Avoidance It indicates the extent to which a culture programs its members to feel either uncomfortable or comfortable in unstructured situations. Unstructured situations are novel, unknown, surprising, and different from usual. Uncertainty avoiding cultures try to minimize the possibility of such situations by strict laws and rules, safety and security measures, and on the philosophical and religious level by a belief in absolute Truth. People in uncertainty avoiding countries are more emotional, and motivated by inner nervous energy. The opposite type, uncertainty accepting cultures, are more tolerant of opinions different from what they are used to; they try to have as few rules as possible, and on the philosophical and religious level they are relativist and allow many currents to flow side by side. Ranked at 30th, China has a low score on uncertainty avoidance. Chinese are comfortable with ambiguity; the Chinese language is full of ambiguous meanings that can be difficult for Western people to follow. Chinese are adaptable and entrepreneurial. At the time of writing the majority (70% -80%) of Chinese businesses tend to be small to medium sized and family owned. | Long-term orientation vs short-term orientation| Both rated values of this dimension are found in the teachings of Confucius. However, the dimension also applies to countries without a Confucian heritage. Ranked at 118th, China is a highly long term oriented society in which persistence and perseverance are normal. Relationships are ordered by status and the order is observed. Nice people are thrifty and sparing with resources and investment tends to be in long term projects such as real estate. Traditions can be adapted to suit new conditions. Chinese people recognize that government is by men rather than as in the Low LTO countries by an external influence such as God or the law. Negotiation At negotiating stage, both buyer and seller have to come to an agreement on how the deal ended and what will the price be. MNCs should decide if they want to set up a new joint venture or wholly-foreign owned enterprises to take over the seller’s business in China, or to purchase equity interest of the business. The deal structure is particularly important from tax perspective. The tax costs bear by the buyer and seller vary significantly which have a big influence on the final cost of the deal. During the negotiating process, an excellent advisory team can be a strong asset, which is to manage the financial, legal, tax and valuation issues that will determined the right price and structure of the deal. The main reason why deals did not go well in China is the incapability to link and associate the price expectations between foreign buyer and local seller. In this situation, an adviser will come in handy to manage valuation and contract term negotiation. For closing the negotiation, buyers need to ensure that all require approvals have been issued all relevant supporting documents are correct and agreed upon by both buyer and seller. Both parties in this negotiation need legal advisers to draft and finalize the sales and purchase agreement. This document is a detailed contract that contains the transaction details during the due diligence process. For example, it contain rights to protect the buyer from any unexpected post-negotiation results. Business Ethics In order to have a very successful FDI in China, MNCs must apply this business ethics in their daily business life, or else, they will have a big problem upon them. The important practices to be a business standards within China, is by having a local Chinese employee to be the face of your company’s code of ethics. Secondly, make sure the code of ethics are translated into the native language in China. Double check the translation to ensure it is fully accurate and correct. Next, is by having a common ground. Most of the values, for example the significance of family are common in Chinese culture, where you must respect the elders or seniors in the organization. During the training sessions, discuss scenarios that could happen in China. Don’t just translate any cultural situations into the local language. Consider reframing some of a large, international company’s core values to align with local cultural values. For example, in a culture that values community, focus on the community aspects of the company’s values. Not to forget, focus on the sustainability of the company, so employees understand the advantage of following the code of conduct. What works and what doesn’t work in China? What works are MNC’s can simply translate the company’s code of conduct into the local language. The CEO and other leaders should mention the code of conduct in everyday discussions about business, not just in one annual training presentation. Local management too should understand that the corporate code of conduct is part of their everyday job. What doesn’t work is a code of conduct that is written in English and not translated into the local language, or that has a lot of references to other countries’ laws and regulations, will not be effective overseas. What partially works is that it is vital for a high-level official from headquarters to visit the company’s Chinese offices and introduce the code of conduct. But this is only a first step. Without follow-up from local managers, employees may receive the code politely, then revert to old ways of doing business as they are not being forced upon and opt for a status quo since they are comfortable with it. Core values are important in China, but it’s also important to remember that people in different cultures may interpret them differently. MNCs can try separating core values, such as fairness or integrity, from the specifics of how those values are implemented. The values themselves are probably shared among cultures, but how they are put into practice may vary. Conversation is critical to making sure your shared core values create an ethical culture. Regularly engage both managers and workers in overseas offices in discussions about how to best implement the core values. The most effective processes and procedures to detect ethical and compliance problems are to remember that despite what MNCs intend in their policies, being a whistleblower is frequently very difficult. Consider separating the reporting process for whistleblowers from the HR and legal departments. Allow employees to report concerns to someone with direct access to the board of directors. In addition, a few MNCs create a regulator position that is filled by a senior manager for a year. This person helps resolve concerns about company practices. For a code of conduct to work for MNCs in China, it requires a quick yet thoughtful response to complaints. A â€Å"ready, fire, aim† approach will be just as harmful as not taking complaints seriously. Have investigations conducted by people with experience and training in conducting complex investigations. Lastly, try to understand the business model and being willing to ask questions, which is one way to catch problems early. An executive who knows the business well will know to ask, for example, how the business just landed a big contract it had never before been able to get, or why business in a particular region increased so much ore than in others. If it looks too good to be true, start asking questions. It may not be true. Conclusion Leading business in China can be difficult due to the many indecisions and differences in the economic, political, and cultural environment. The Chinese prefer doing business with MNCs they know, so working through an intermediary is crucial in China. Business relationships are built formally. It is important to be persistent as it takes an extensive amount of time to build business relationship which is also bound with enormous government bureaucracy. The Chinese see foreigners as representatives of their company rather than as individuals. Rank is extremely important in business relationships and you must keep rank differences in mind when communicating. The Chinese prefer face-to-face meetings rather than written or telephone communication. Meals and social events are not the place for business discussions but social etiquette is important to follow. Some of the cultural values that govern business practices relate to setting up appointments one-to-two months in advance and preferably in writing. The Chinese view punctuality as a virtue. Arriving late is an insult and could negatively affect your relationship. It is important to pay attention to the agenda as each Chinese participant has his or her own agenda that they will attempt to introduce. You are also advised to send an agenda before the meeting so your Chinese colleagues have the opportunity to meet with any technical experts prior to the meeting. To conclude, it is important is to learn about cultural and political differences and their impact on business practices and business conduct in China.

Wednesday, August 28, 2019

Week 5 Essay Example | Topics and Well Written Essays - 250 words

Week 5 - Essay Example Population defines economic output in most countries through the labor market that in turn will affect the productivity and economic performance of a population. In general, The U.S. has a larger labor market than Japan, while China and Mexico have a larger labor market than India and Saudi Arabia respectively. While most standard of living indices uses GDP per capita, I chose the Human Development Index to measure the quality of life in a country. This is because countries with lots of income do not necessarily spend their money in ways that create higher life expectancies or better education. According to Investopedia, the HDI is a tool developed by the United Nations to measure and rank countries’ levels of social and economic development based on four criteria: Life expectancy at birth, mean years of schooling, expected years of schooling and gross national income per capita. A higher HDI generally means a better quality of life this index has been standardized to track changes in development levels over time and to compare development levels in different countries. Generally, the US and China has a better quality of life than Japan and India respectively while Saudi Arabia and Mexico are at par in terms of quality of life. International Monetary Fund. (2012, April). Report on Population and GDP of Selected Countries. Retrieved April 21, 2012, from

Tuesday, August 27, 2019

Do you think the European Union has a democratic deficit Essay

Do you think the European Union has a democratic deficit - Essay Example This research will begin with the statement that the European Union is among the international organization that is developed. It provides an avenue for viewing the democratic structures development outside its state members. Democratic deficit is a controversial issue among the European Union members and touches on issues that are crucial. The essential issues are based on developments in the future within the theory of democracy. However, the European Union democratic deficit is known for its heterogenic nature. Thus, members are not sure if the deficit really exists and the issue is still being debated upon. Similarly, possible problem potential solutions vary in scope and range. In comparison to international organizations that are traditional, the European Union has a distinct institutional structure. The member states acceptance of the European Treaties has brought so many favours. For instance, the member states have the capability of relinquishing sovereignty in relations to institutions that are independent thus representing shared and national interests. The institutions of the European Union complement each other. In that case, each has a role to play in terms of decision-making. The decisions made fulfil various functions such as executive, judicial and legislative. There exist seven (7) key European Union governing institutions. These are such as the council, European commission, European parliament, court of justice, court of auditors and the European Central Bank. (â€Å"European Union Primer†). All these institutions have a role to play as illustrated below. The council main role is to set an agenda. In that case, it is responsible for the overall European Union political direction. However, it has no mandate to approve any laws. As a result of the role it plays, members have to meet occasionally after every six months. It comprises of the state or government national heads and the commission’s president. In their meetings, they do cover various issues facing the member countries. These are such as, transport, industry, environment, agriculture among others. On matters related to law-making, the European Union three institutions play an essential part. These are such as, the European Union Council, European parliament and the European commission. The parliament represents the citizens of the European Union; the council represents the state or governments of European Union members and the commission represents the Union interest. Jointly, these institutions work together to come up with viable policies for the Union. They follow the ordinary legislative process and provide laws and policies that are thorough. The policies and laws are then adopted throughout the European Union. Ideally, it is the commission that proposes laws that need to be implemented whilst the council and parliament approves them. The European Union member countries and the commission task are to implement the newly generated laws and poli cies. Furthermore, the commission has to ensure that the designed laws are implemented and applied properly (â€Å"EU institutions and other bodies†). The Court of Justice and the Court of Auditors have also a significant role to play in the European Union. The court of justice main purpose is to ensure the correct interpretation of the community law and its implementation in correspondent with the signed Treaties. For instance, a ruling can be made by the court if a state member fails to follow any laid down Treaties obligations. Alternatively, if the country fails to check community institutions instruments that are compatible with regards to the Treaty. This occurs whereby, annulment actions are presented before the court or failure to act by the European commission, council or parliament. Apart from the above roles, the court of justice has all the powers to give their opinion on Treaties correct

DB Q#4 Assignment Example | Topics and Well Written Essays - 250 words

DB Q#4 - Assignment Example Section 504 contains three alternate prongs based on a three criteria (Zirkel, 2009 P.1, L 3-10). The first prong is for individuals who have; a) a mental or physical impairment that; b) substantially limits; c) a major life activity. The second and third parts are for people who are not currently meeting these three criteria but have a record of or are regarded as meeting the requirements. The office of civil rights (OCR) is the department within the education department that enforces and administers section 504 in K-12 school setting. They are vocal in the interpretation of the second and third prongs in relation to learners. They have also clarified the regarded as and record of points to provide protection against exclusions. OCR has also ensured that students under the first prong are entitled to a free and appropriate education (Zirkel, 2009 P.1, L 11-26). The Americans with Disabilities Act properly covers the deafness disability. It has identified deafness as a condition that substantially limits hearing and also states that hearing is a major life activity. The act has had positive effects on deaf people within public accommodations by ensuring that they are not discriminated against, for example to enter certain premises (Steinberg, 2013 Paragraph 3). The ADA together with ADAAA fails to recognize partial hearing as a disability. Under ADAs definition of disability, the only issue found in people with one deaf ear is that they have difficulty hearing in noisy surroundings. The definition according to ADA means that partial deafness does not substantially limit the person’s abilities, the ruling is evident in the Christine Mengel case (Steinberg, 2013 P.2, Paragraph

Monday, August 26, 2019

Tylenol Ethical Behavior 1982 Essay Example | Topics and Well Written Essays - 500 words

Tylenol Ethical Behavior 1982 - Essay Example Tylenol had been the most profitable medicine for Johnson & Johnson and its contamination represented a big threat to the company and its goodwill in the market. The company’s market share fell drastically from 35% to a mere 8%. Thus, the company’s aim was to react in a way that does not damage its reputation. Following the announcement to stop consumption of the product was the announcement that the company had recalled its product completely from the market which resulted in an immediate loss of $100 million (Suder, 2006). The important point to note here is that, although the company wasn’t responsible for the alteration in the product, it assumed the ethical responsibility at the cost of its profits. By demonstrating that the company genuinely cared for the soceity’s safety, Tylenol got sympathy vote from customers who started realizing the fact that Tylenol had been a victim of a criminal act ( done by somebody else) and that the company was innocent (Suder, 2006). Additionally, the company established repute and strong links with the FBI, Police and the administration of the Food and Drug department (Kaplan, 1994). Through this the company hoped to gain the confidence of these groups along with searching for the individuals behind the contamination. Furthermore, it devoted heavy sums of money to the media and advertising agencies in order to inform the public about stopping the use of Tylenol and spreading this awareness amongst the masses (Kaplan, 1994). They went to the extent of using â€Å"1-800† hotline to deliver the message across the country and also used pre-recorded messages to inform news agencies about the latest developments with respect to the crisis (Cutlip, Center, & Broom, 1999). The company also ensured that all its press conferences were aired on national television (Kaplan, 1994). This was, however, a short term

Sunday, August 25, 2019

Compare characters Aeneas and Turnus from the Aeneid by Virgil Essay

Compare characters Aeneas and Turnus from the Aeneid by Virgil - Essay Example Aeneas is the character with whom Vergil most identifies. He is the primary character in the legend and like Vergil; he approaches the world, even its hostilities, in an idealistic and prophetic manner. Aeneas is also Vergil’s self, facing the devils of a peremptory, wicked, outer world that commanded him to act and to face hard things; and he is Vergil’s self, guarded and guided by a voice of God in tones of an ultimate authority, his own mother’s. Vergil was brave with the courage that poets need, and he used the excitement of heroic tradition to sustain his courage to face the horrors of the world. (2) Aeneas, in addition to being influenced by his mother, unlike Vergil, was strongly identified with his father, Anchises, who saw him as becoming the ‘ancestor of Rome.’ Yet, Vergil’s greatness is no less foretold than Vergil’s in his works of literature. It is in the past, not only in Rome’s past, but that of his own that Vergil finds good and evil. There he also finds†¦powerful friends to help him†¦ and to be worshiped as heroes†¦as well as feelings like his own and lines already drawn, which could discipline and classify and organize, and so justify, these feelings. These include both feelings belonging to his present, which his own experience arouses, and also feelings that were more instinctive, as well as tendencies such as we all inherit from a past, those in which the experience has been wider than our own.(3) It is feelings like these that predestine Vergil to produce great works. It is also these feelings that, in addition to being a soldier and Roman leader, predestine Aeneas to be a romancer of women. While Vergil, no doubt jaded by his experiences in the world, finds romance in words, Aeneas finds romance through the waging of wars and the lives of the many women whom he comes in contact with while these wars are waged. The motherly love

Saturday, August 24, 2019

Middle East Essay Example | Topics and Well Written Essays - 500 words

Middle East - Essay Example This perspective mostly refers to a conventional Muslim female whereby according to the creed ought to conduct themselves in a decent manner, which is having veil. Another meaning encompasses preferring hijab other than complete veiling whereby numerous current global regimes seem to prefer contending of security reasons as well as in certain settings like colleges and universities (Asser, 2006). Since, most people and especially scholars contend it reveals the face of an individual such without violating their rights. However, this argument varied religious leaders have vehemently detested contending it is a mere segregation. Different interpretations across numerous scholars and people globally regarding the issue of veiling stems from varying cultures especially in Arab world as well as certain Koranic verses that are extremely ambiguous (Asser, 2006). Hence, leading to the emerging of numerous arguments concerning where to draw line regarding veiling issue as well as accommodate certain practices that align with it (Asser, 2006). 2) Some Western states have created laws imposing limitations on veiling practices in public spaces. Choose a country discussed in the articles and explain what kinds of limitations are imposed and the justification for those limitations. In this state, the regime barred full-face veil in public places whereby the president contended the practice was basically a way of oppressing the female gender, hence France was not ready to bear it (BBC News, 2014). According to the regime of the day, the female gender ought not to leave their houses while hiding their faces behind veils whereby in contravening this rule one risks a penalty of 150-euro. Those participate in compelling one to have veil in public subjects himself or herself to a fine of 30,000-euro (BBC News, 2014). This ban extended even to barring of creed symbols in state schools with the intention of

Friday, August 23, 2019

Industrial Placement Case Study Example | Topics and Well Written Essays - 3000 words

Industrial Placement - Case Study Example This clearly implies that poor performance of the human resource is hazardous to the organisation. One of the major human resource issues faced by most organisations is the high rate of employee turnover. Problems arise in many organisations as a result of unethical practices of the management towards the employees. This leads to more employee grievances and, in turn, affects the smooth functioning of the organisation. Increased rate of employee grievance is also a cause for high employee turnover. A good human resource management can help to solve the human resource issues of an organisation. Initially it was the personnel department who dealt with the employees in the organisation. But the personnel department only dealt with the technical aspects of the employees such as staffing, remunerating etc. Later on, human resource management became a separate department to look after the welfare of the employees at the work place. "Personnel management is more administrative in nature, dealing with payroll, complying with employment law, and handling related tasks. Human resources, on the other hand, are responsible for managing a workforce as one of the primary resources that contributes to the success of an organisation." (N. Madison. 2007). The terminology changed from personnel management to human resource management when the significance of the human resources in an organisation's success was identified properly. The fact that human consideration has to be given to the employees paved way to the formation of human resource departments in the organisation. The main functio ns of the human resource management include recruiting, selecting, placing, controlling, remunerating and motivating the employees of the organisation. Though human resource management's function includes all the activities beginning from recruiting the staff the main objective of human resource management is to provide a good working environment for the employees so that the employees feel good at work. The employees should be provided with sufficient benefits and allowances apart from salary, on the basis of their performance and as per the statute governing the employees' welfare. Human resource management in an organisation is mainly based on the concept that the employees in an organisation are human beings and they are unlike other resources. Employees will have their own problems and difficulties at their workplace arising as a result of the problems in their personal life. And also human resource is a factor whose behaviour cannot be predicted by any means. This study is aimed at identifying the human resource issues existing in the hotel giant Sheraton Hotels and Resorts. The study is conducted in Sheraton New York Hotel and Towers located in New York City. Sheraton is one of the oldest and the best hotels in the world. Currently it has very good market share in the hospitality industry. The final report is addressed to the top level human resource executives of the company for helping them to resolve the problem. Objectives of the report The main objective of preparing this report is to study and analyze the major human resource issues existing in the organisation. The study is routed to some of the areas which were found to be unsatisfactory

Thursday, August 22, 2019

The Puritan Period Essay Example for Free

The Puritan Period Essay Many people do not know this, but much like how American history is divided into time periods, American literature is divided into literary periods. The first of these literary periods is known as the Colonial or Puritan period, and they are known as such because of the great influences the colonies and puritans had on the literature of the time. Two good example of this are Anne Bradstreet’s To My Dear and Loving Husband and Upon the Burning of Our House July 10th, 1666. These two works demonstrate the feeling and ideas of their time period, and the messages of both are very influenced by the Puritan beliefs. The poem To My Dear and Loving Husband is a lyric poem describing Anne Bradstreet’s feelings toward her husband. Its loving tone and almost religious devotion to her husband are very similar to Puritan beliefs in regard to marriage. Puritan’s regarded marriage as a sacred covenant that should be upheld and maintained. Also, Anne Bradstreet’s poem has a great atmosphere of subservience to her husband. This parallels the society of the Puritans, who developed and maintained a patriarchal society where women were supposed to be subservient and obedient to their husbands. In addition, the poem ends with a paradox about living while not living. Many Puritan beliefs are considered to be a paradox, and it was their strong faith that fueled their beliefs in spite of that. Bradstreet’s other famous work, Upon the Burning of Our House July 10th, 1666, is another great example of the effects of the times on the works of the period. This poem talks about the disaster of a fire that ravaged Bradstreet’s family home. She laments her lost possessions and memories at first, but by the end she has come to terms with what truly matters. This poem uses literary conceit to provide its message, in which God is compared to an architect or a wealthy benefactor. This is very Puritan in nature, as Puritan beliefs portrayed a larger than life figure of benevolence and purity. The themes of these two are hugely affected by the Puritan society of the time. In the poem To My Dear and Loving Husband, the final stanza is the most important. As stated earlier, the final stanza of the poem contains a  paradox. This paradox talks of â€Å"living and not living† which is clearly not possible. But as is the nature of paradoxes, the final stanza contains a much deeper meaning. The theme is that of an afterlife where husband and wife can remain together forever. Both the idea of an afterlife and a strong marriage bond are important Puritan beliefs. The second poem, Upon the Burning of Our House July 10th, 1666, speaks of a realization of what is most important in the final lines. This of course is speaking of the idea that material possessions mean nothing in comparison to the rewards of faith. Again the Puritan view of an afterlife plays into the message of the poem. The idea of a strong faith influences the theme as well. In conclusion, the works of literary periods such as the Colonial/Puritan period are greatly influenced by the society and events of the time. Anne Bradstreet’s To My Dear and Loving Husband and Upon the Burning of Our House July 10th, 1666 are two great examples of this not only by their structure and subject matter, but also their themes. The Puritan ideas of God, the afterlife, society, and marriage greatly affect the content and messages of Bradstreet’s poems.

Wednesday, August 21, 2019

Most Interesting Day of My Life Essay Example for Free

Most Interesting Day of My Life Essay But, culture is something that you cannot actually see, except through its physical manifestations in your work place. Culture is especially influenced by the organization’s founder, executives, and other managerial staff because of their role in decision making and strategic direction. Culture is the behavior that results when a group arrives at a set of generally unspoken and unwritten rules for working together. Culture is not usually defined as good or bad, although aspects of your culture likely support your progress and success and other aspects of life. â€Å"Employees learn the culture of their workplace by seeing how people react in various situations and by understanding what is important to management by observing what they do (more than by what they say)†. â€Å"Culture is made up of the values, beliefs, underlying assumptions, attitudes, and behaviors shared by a group of people†. How employees learn culture? Culture is transmitted to employees in a number of ways . An organization’s culture is made up of all of the life experiences each employee brings to the organization. The following points is more significant in learn culture. * Stories * Rituals * Material symbols * Language Stories: Stories such as these circulate through many organizations. They typically contain a narrative of events about the organization’s founders, rule breaking, rags-to-riches successes, reduction in the workforce, relocation of employees, reactions to past mistakes, and organizational coping. These stories anchor the present in the past and provide explanations and legitimacy for current practices. The stories reflect what made progress and what it will take to continue that success.

Tuesday, August 20, 2019

Vision And Mission Of Pia Tourism Essay

Vision And Mission Of Pia Tourism Essay In this report after giving a brief historical background, vision and mission of PIA, we have discussed its hierarchical structure and the values and services provided to the customers. We also describe the strengths, weaknesses, opportunities and threats of PIA. Thirdly we have described the various corporate responsibilities of PIA along with the strategies followed for the selection of various the target segments. Our focus is to explore the reasons behind the downfall of national airline. As in few last years we have seen that the market share of PIA was continuously declining as compare to its domestic and international competitors. We find out that there are number of internal and external factor which causes the downfall of PIA. The lack of true leadership, government excessive interference, organizational internal conflicts and corruption and the new air aviation policies are the few major reasons behind the losing market share. In the end we sum up the whole findings of our report in terms of conclusion of the whole scenario and we also suggest some ways to the management of PIA that how they can overcome these crisis, how they can retain and motivate their employees, and what to do in order to gain their lost glory. PIA for short, can trace its beginnings to the days when Pakistan still was not an independent state. In 1946 Muhammad Ali Jinnah realized the need for an airline network for the forming country and called upon the help of an experienced industrialist Mirza Ahmad Ispahani to develop a flag carrier for the nation. Meanwhile, an airline called Orient Airways, registered in Kolkata, was formed on October 23 1946. Services were started in June from Kolkata to Sittwe and Yangon. This was the first post-war airline flight by a South Asian registered airline company. Two months after this service began, Pakistan was formed. Orient Airways began relief flights to the new nation and, soon after, it moved its operations to Karachi, where it began flights to Dhaka on June 7, 1954. In addition, the first two domestic routes in Pakistan were established, from Karachi to Lahore to Peshawar, and from Karachi to Quetta to Lahore. The Government of Pakistan, realizing the operation was failing economically, proposed that Orient Airways merge into a new national airline. On March 11 1955, Orient Airways merged with the governments proposed airline, becoming Pakistan International Airlines Corporation. During the same year the airline opened its first international service, from Karachi to London Heathrow Airport. In March 1960, PIA became the first Asian airline to enter the jet age when Boeing 707 services were introduced. The aircraft were wet leased from Pan American and in 1961 services were begun to John F. Kennedy International Airport in New York. VISION OF PIA: To be a world class airline exceeding customer expectations through Dedicated employees Committed to excellence. MISSION OF PIA: As a Symbol of National Pride, We Aspire to be a Choice Airline, Operating Profitably on Modern Commercial concepts and Capable of Competing with the Best in the International as well as Domestic Markets. HIRARCHY OF PIA: This organization is divided into following departments: Human Resource and Administration, Marketing, Corporate Planning, Information Services, Finance, Flight Services, Flight Operation, Engineering, Procurement and Logistics, Customer Services, Training and Development, Quality Assurance. The organogram of the organization follows, with the Chairman at the top and directors of departments reporting to him. The structure is centralized with the top-level management making the decisions. VALUES: 1. Customer Expectations PIA is the most trusted name in the industry. The reason of its goodwill is according the expectation of their customers that PIA has fulfilled always. By providing competitive tariff, extensive care, and convenience to their valued and potential customers. 2. Service PIA aims at providing valuable and unique services to its customers. They are more personalized and courteous to their customers. The services are valuable and rare; this is the reason why customers trust PIA. 3. Innovation PIA currently has a number of 43 fleets and aims at increasing this numbers to 53 by the next few years.PIA is adoptive to changes and believe in innovation thats create new ideas and translating these ideas into action. 4. Reliability PIA is the most experience airline with its service with more than 53 years. This has built in PIA has become the most reliable airline. PIA is known for its loyalty and consistency. 5. Safety The most challenging responsibility of any organization is to provide complete satisfaction to its employees and customers together. This satisfaction rewards favorable and easy working conditions. The in-flight services are customers friendly and the organizational the organizational environment is also employees oriented. 6. Cohesiveness PIA has 12 departments working in their own direction and also provides a number of services including speedex courier service, catering etc. The most impressive part is these all department and services are integrated in a cohesive way. SERVICES: PIA offers two types of services. Business Class Its the only Business Class service that feels like First Class. A comfortable seat makes all the difference on a long flight. PIAs Business Class Seats elevate the concept of luxury to a new level, fully endorsing your decision to choose PIA Business Class. Sit back and relax in our exclusive Business Class Lounges at the Karachi, Lahore, and Islamabad airports. Our hospitable staff will ensure that youre well looked after during your stay with us at the airport. Business Class passengers arriving at Airport will receive a warm welcome from PIA. Our representatives will walk you right through all the arrival formalities so that you dont have to stand in line or worry about clearance. Economy Class PIAs economy class is also comfortable for passenger as Business class. Economy Class offer seats with a 32-inch pitch, adjustable footrests and winglet headrests for improved neck comfort. The personal TV provides on-going entertainment including audio and video on-demand choices. Passengers enjoy the same caring service from our flight attendants, along with skillfully prepared meals and a wide range of in-flight entertainment options to choose from. Free newspapers are also provided to all Economy class passengers. The PIA in-flight magazine, Hamsafar, is provided to all passengers on all international flights. FINANCIAL PERFORMANCE: During the first quarter of 2007, the airline achieved a 5% growth in overall revenue mainly due to increase in passenger traffic. The revenue growth was lowered by a 10% reduction in cargo revenue. The EU ban on PIA in March 2007 reduced the revenue growth because only the Boeing 777 was allowed to enter in Europe. Many of the European routes were put on hold until the airplanes were repaired and brought up to EU standards. The impact of the 2006 salary rise, increased cost of leased airplanes, and higher maintenance cost of the PIA fleet increased the overall operating expenses by 19%. Consequently, the airline suffered an operating loss of Rs 2.5 billion in the first quarter of 2008. MAJOR COMPETITORS: PIA is still holding the first position in market. It has 48% market share. Its major competitors are: Air blue and Shaheen International Airline. MARKET SHARE: Now PIA has the total market share of about 48% of total air transport in Pakistan. PRIVATISATION: PIA is owned by the government of Pakistan. In the late 1990s, the Government of Pakistan thought of giving the airline to the private sector due to the persistent losses suffered by the airline. The Government announced the privatization plans but was never implemented. The rising fuel prices are increasing the operating costs of the airline which consequently increase the losses. Another source of PIAs inefficiency has been the over-staffing of employees over the past 10-20 years that has crippled the organizations finances. Back door discussions with potential buyers continue without any positive results. Following the global trend, several steps towards outsourcing of non-core business have been initiated. Catering units (starting with Karachi Flight Kitchen), Ground Handling (starting with Ramp Services) and Engineering, are to be gradually carved out of the airline and operated as independent companies. PIAs Network Domestic Networks International Networks CHAPTER # 2: SWOT ANALYSIS SWOT ANALYSIS OF PIA: STRENGTHS 1. LEADING MARKET POSITION PIA is one of Pakistans leading air carriers, with more than 800 daily flights. Around 150,000 passengers a month fly on PIA, making it one of the major operators in the domestic market in terms of passenger kilometers. PIAs international market share was 43.5%, In the Domestic market, its market share was 69.4%. On a system-wide basis, PIAs market share was 51.2% at the end of year 2007. Its strong market position is driven by consistently low fares as well as reliable service, frequent and convenient flights, use of new technologies like e-ticketing and self check-in terminals, comfortable cabins and superior customer service. 2. BRAND RECOGNITION PIA has high brand recall. It is recognized by travelers all over the country. PIA is a national airline, operating passenger and cargo services covering eighty-two domestic and foreign. PIA has earned the number one ranking in customer satisfaction. This strong market position gives the company a scale advantage and helps it strengthen its brand image. 3. SUPERIOR OPERATING STRUCTURE PIA has maintained its position as the low cost carrier. It has been first class Pakistani airline to use the latest technology. Factors contributing consists of different series of Boeing and Airbus and an efficient, high-utilization and point- to-point route structure. Flying one type of aircraft significantly simplifies scheduling, maintenance, flight operations, and training activities. PIA has continually achieved high asset utilization and employee efficiency. Superior operating structure serves as the primary competitive advantage of PIA. 4. NETWORK PRESENCE PIA enjoys a strong network in key domestic and international destinations. The companys network includes three the major airports in Pakistan, as well as major international airport such as Dubai International Airport. Having a strong network means that PIA can generate traffic feed for both its domestic and international Flights. 5. HUB AIRPORT AT KARACHI PIA operates from its hub in Jinnah International Airport, Karachi. Jinnah International is one of the worlds busiest airports in terms of number of passengers carried. It is also one of the largest international gateways to Asia. It is also the leading international air passenger (and cargo) gateway to Pakistan. The companys strong presences in airports with heaviest traffic levels in Pakistan give it a competitive advantage. 6. EFFECTIVE USE OF TECHNOLOGY PIA has successfully incorporated latest technology in all its systems, giving it an edge over competitors.PIA takes credit for introducing most new technologies to the Pakistani market. It was the second carrier in Pakistan to incorporate the c-ticketing system and the second in South Asia to introduce self check in systems at the Jinnah International Airport, Karachi. WEAKNESSES 1. FORMULATION OF GOVT. RULES The Basic flaw of this organization is its consolidation that is centralized system. The key policies, strategies and set of laws are designed by the upper management. The centralized system is one of the biggest obstacles of long term success of PIA. PIA centralizes structure lead to barrel between different level of management, decreased motivation, and hard access to information. 2. HIGH DEPENDENCE ON PASSENGER REVENUES Passenger revenues accounted for 87 percent of the PIAs total revenue in 2007. Cargo services allow airlines to generate additional revenues from existing passenger flights. In addition, cargo revenues are usually counter cyclical to passenger revenues and have lower demand elasticity than passenger business, which allows airlines to pass on fuel price hikes to customers. 3. DEBT PIA has a significant amount of 42 billion debts. Current and future debts could have important consequences for stakeholders of the company. For example, debt could impair PIA ability to make investments and obtain additional financing for working capital, capital expenditures, acquisitions or general corporate or other purposes. Debts could also put PIA at a competitive disadvantage to competitors that have lesser debt and could also increase the companys vulnerability to interest rate increases. 4. RELIANCE ON OIL PRICES PIAs sustainability, growth and revenues directly depend on oil prices. A steep rise in oil prices can seriously damage the long term viability of any airline. Recently many airlines around the world went bankrupt due to rising oil prices. Airlines need to hedge against this risk by taking proper measures. OPPORTUNITIES 1. HAVING THE MAXIMUM ROUTE AND FLEET PIA is having the maximum route and fleet domestic and international destinations network in Pakistan as compared to its Competitors. Route and fleet expansion will positively impact the companys operations by increasing revenues. 2. GROWING DEMAND FOR LOW COST AIRLINES The growing demand for air travel is driven by lower fares and consumer confidence. A survey by International Aviation Authority showed that ticket price is the number one criterion for passengers when selecting a flight, well ahead of the availability of a non-stop service. 3. CUSTOMER LOYALTY PIAs frequent flyer and loyalty programs can help it retain customers. PIAs Awards+plus (frequent flyer program) was established to develop passenger loyalty by offering awards and services to frequent travelers. Such schemes encourage repeat travel on PIA, as passengers seek to accrue the benefits given to regular travelers. This enables the airline to retain customers and reduce costs, as it does not have to spend money targeting new customers to replace those lost to other airlines. 4. SHIFTING CUSTOMER NEEDS The needs of air passengers are increasingly changing, as they are becoming more and more price sensitive. If PIA succeeds in making its prices more competitive, then the company will be able to gain significant market share. 5. INDUSTRY RECOVERY Market analysts believe that the global airline industry will experience an upturn in fortunes over the next few years. This represents an opportunity for PIA, as it could generate increased revenues and command market share if it capitalizes on increases in demand. THREATS 1. HIGH INTEREST RATES The past few years have seen State Bank of Pakistan impose high as well as low interest rates to check inflation and the overheating of Pakistani economy. Inflation in Pakistan may see another raise in the short-term. 2. ACCIDENTS There had been five accidents with PIA listed as below: Pakistan International Airlines Flight PK 705 was a Boeing 720 040 B that crashed while descending to land on Runway 34 at Cairo International Airport on May 20, 1965 resulting in 119 fatalities. Pakistan International Airlines Flight PK740 was a Boeing 707-340C that crashed after takeoff from Jeddah International Airport on November 26, 1979. All 156 aboard were killed. Pakistan International Airlines Flight 268 was an Airbus A300B4-203, registration AP-BCP, which crashed on approach to Kathmandus Tribhuvan International Airport on September 28, 1992. All 167 on board were killed. . PIA Flight 554 is the flight number of a Pakistan International Airlines (PIA) Fokker F27 that was hijacked on May 25, 1998. The flight started its journey at Gwadar in Balochistan after originating in Turbat, and was flying to Pakistans southern port city of Karachi. The aircraft was carrying 24 passengers and 5 crew members. Pakistan International Airlines Flight 688 (PK688, PIA688) was scheduled to operate from Multan to Lahore and Islamabad at 12:05 pm on July 10, 2006. It crashed into a field after bursting into flames a few minutes after takeoff from Multan International Airport. All 41 passengers and four crewmembers on board were killed. PIA has to continuously ensure utmost safety and security of its passengers. Accidents can adversely affect customer confidence in PIA and result in declined revenues intensifying competition. 3. STRONG COMPETITION BY AIRBLUE PIA is now competing against carriers such as Airblue and Shaheen Airline. PIA remains Airblues strongest competitor because of the huge market it has gained over time, strong brand image and customer loyalty.PIA has started new low-fares subsidiary PIA Express to stop the Airblue market share growing to fast. Moreover, major legacy airlines have been focusing on restructuring costs, which has improved their competitiveness. With costs restructured, the legacy airlines are becoming more formidable competitors in terms of increasing capacity, matching prices and leveraging their frequent flier programs. Increasing competition could adversely affect the companys margins. 4. INTEREST AND FOREIGN CURRENCY EXCHANGE RATES Fluctuating foreign currency exchange rates can have a significant impact on PIAs earnings. For example, as PIA is providing its services to the UK. Negative or positive effects arise from exchange rate movements as change in expenses. Strengthening of foreign currencies against the British Pound will positively impact PIA and vice versa. 5. DECLINE IN AIRLINE INDUSTRY A number of factors have caused the current decline in the airline industry. For example, the threat of further terrorist attacks since September 11 and a fall in the number of business travelers have both caused passenger numbers to fall. These and other factors may continue to affect demand for air travel in the future, which will affect revenues of PIA. CHAPTER # 3 Corporat Social Responsibility Corporate Social Responsibility of PIA: Committed to Creating a Better World PIA is driven by the highest standards of corporate governance and social responsibility. As a public sector organization and a business leader, PIA believes in building strong relationships with customers, partners, employees, and the communities in which it operates. The organizations values are exemplified in a range of corporate initiatives designed to impact positively on the lives of multiple stakeholders. PIA practices active corporate citizenship through social services, support for non-profit organizations, medical services for employees, the promotion of sports, and educational initiatives. PIA has institutionalized the practice of good governance by establishing a Corporate Social Responsibility Committee. The Committee provides a platform to evaluate, update, and recommend best practices as PIA continues on its mission to adhere to business ethics and stamp out corruption. Corporate Social Responsibility (CSR) is woven into the fabric of daily operations at PIA. Our employees wholeheartedly contribute to our commitment to develop the organization, the communities in which we function, and the country. Social Services Boy Scouts Association The PIA Boy Scouts Association (PIA-BSA), a provincial segment of the Pakistan Boy Scouts Association, is based on the value system of the Scout Promise and Law. The PBSAs mission is to actively train and develop members through Youth Training Programs. Scouting contributes to the education of young people and helps build a better world where individuals can play constructive roles in society. The PIA-BSAs major contributions include providing Haj services at domestic and Saudi Arabian airports, engaging in activities with the Heritage Association of Pakistan, assisting special children at PIAs Al-Shifa Trust, and participating in a number of health, cleanliness, literacy, tree plantation, drug prevention, and blood donation drives. The PIA-BSA has also started a cricket academy where thousands of youth have received cricket coaching from PIAs renowned test and first-class cricketers. Following the earthquake tragedy of 8th October, 2005, the PIA-BSA immediately deployed contingents in Islamabad followed by scout deployments in Balakot, Garhi Habibullah, Muzaffarabad, and Bagh where relief goods were distributed and emergency services were rendered. PIA Planetariums Through a combination of projectors, optics, electronics, and precision engineering, PIA offers a range of cosmic experiences to the Pakistani people. The PIA Planetariums enable the viewing of virtual universes, replete with stars, planets, and nebulae and visitors throng the planetariums to look at astronomical phenomena such as eclipses, alien landscapes, planets, and the sun. PIA is the only airline in the world to have invested in an innovative and educational planetarium project that is open to the general public at affordable rates. PIA Horticulture Plants and trees provide habitat, shelter, food, materials and medicines to human beings and animals. Realizing the significance of a healthy and pollution-free environment, PIA set up a horticulture division in 1996. In addition to maintaining indoor and outdoor plants and trees, PIA Horticulture provides seasonal flowers for display in PIAs offices and for a range of events, winning several awards and accolades at flower exhibitions across the country. To reduce pollution and contribute towards a greener Pakistan, PIA Horticulture actively participates in tree plantation campaigns during each spring and monsoon season. Support for Non-Profit Organizations As part of its corporate social responsibility initiatives, PIA supports a number of charities and trusts: Al-Shifa Trust provides relief and rehabilitation services to special children suffering from cerebral palsy and other motor disorders. Zindagi Trust provides education to underprivileged and working children. The Citizens Foundation runs a professionally managed network of purpose-built schools in the poorest rural areas and most neglected urban slums of Pakistan CHAL is a network of non-profit organizations and individuals dedicated to providing rehabilitating services to disabled persons. SIUT (Sind Institute of Urology and Transplantation) provides medical services to the patients suffering from Urology, Nephrology, Transplantation and Liver Diseases. Training and Education PIA Training Center The PIA Training Center is a leading airline training institution that delivers the highest standards of aviation instruction. The Training Center is built around a highly advanced training infrastructure, approved by local and international regulatory authorities such as CAA, ICAO, and IATA. The PIA Training Centers courses are based on a unique, standards-based curriculum designed to impart knowledge and best practices in all the aspects of the airline industry. The PIA Training Center provides quality training to PIAs pilots, engineers, air hostesses, and to employees of other associated PIA divisions. PIA Model Secondary School The PIA Model Secondary School was set up in 1980 to provide high quality education to the children of PIAs employees at an affordable fee. Situated at a distance from the hubbub of the city, the school is housed in a modern building that spans over 10 acres of land and is staffed by teachers dedicated to empowering children with knowledge and skills for the future. Equal emphasis is placed on curricular and extracurricular activities in order to produce well-rounded, holistic, and responsible citizens. PIA Industrial Training Institute The PIA Industrial Training Institute was established in 1986 to provide technical, vocational, and industrial knowledge to the families of PIAs employees. With the sustained support of top-level management at PIA, the Institute has functioned smoothly for over two decades, and has emerged as a leading industrial training center in the region. The Institute imparts industry knowledge, and specialized training courses in arts and crafts to the families of employees for a very nominal fee, empowering them to earn livelihoods and gain respect in their communities. Medical Services PIA Employee Health and Medical Services The health and welfare of our employees has always been a matter of utmost importance and significance at PIA. All employees are provided with a comprehensive medical package, in collaboration with reputable hospitals, diagnostic labs, and medical institutions. In 1959, PIA established a Medical Division to supply wide-ranging medical coverage to active and retired employees. To ensure that the highest standards of aviation are maintained, a Crew Center periodically carries out air crew checks, in conformity with international and Civil Aviation Authority standards.PIAs medical facilities cover the parents and spouses of serving employees, children up to the age of 27, unmarried daughters, and disabled, mentally challenged children of any age. Retired employees and their spouses are also eligible for medical care at PIAs Medical Centers. In addition to coverage in Pakistans major cities, PIA has extended its medical network to 35 smaller stations, in collaboration with private and pu blic sector hospitals. PIA also looks after its overseas employees under the Local National Health Scheme and Insurance Schemes. PIA Sports Division In continuation of its unwavering commitment to Pakistans development, the PIA Sports Division was set up in 1958. PIAs contribution to the advancement of Pakistani sports remains unparalleled no other organization in the country has consistently invested in the promotion and development of sports. Visionary leadership at PIA provided the impetus for the airline to set up a unique career development plan for sportsmen. PIA provides attractive and stable jobs to outstanding sportsmen, empowering them to focus on what they do best. Sportsmen are provided gear, travel facilities, and benefits that have enabled them to excel and make Pakistan proud. PIAs sportsmen have been and continue to form Pakistans lineup for major sports including cricket, hockey, football, squash, polo, tennis, bridge, chess, table tennis, cycling, and body building. PIA has dramatized the world of Pakistani sports by transforming popular games into national sports, national sportsmen into international heroes, and national tournaments into international sports bonanzas. Safety a) Corporate Safety Quality Assurance The PIA Corporate Safety Quality Assurance Division ensures safe operations by adopting international standards and recommended industry practices. Strict adherence to Safety HSEQ policy and procedures during flight as well as on ground helps in maintaining a hazard free workplace environment. Corporate Safety QA Division is responsible for effective implementation of Safety Management System (SMS), Health Safety Environment (HSE) Program, Flight Ground Safety Management, Flight Data Monitoring Analysis Program, Emergency Response Planning (ERP) and Fire Protection Services as well as Quality Assurance Program encompassing overall operations of the airline. b) IOSA (IATA Operational Safety Audit) Certification PIA is proudly maintaining its IOSA Certification and thus IATA Registration since 2005. The IATA Operational Safety Audit Programmed is an internationally recognized and accepted system for assessing the operational management and control systems of an airline. IOSA is based on industry proven quality audit principles and structured to ensure a standardized audit with consistent results. Airlines that meet all standards become registered with IATA as an IOSA Operator. IOSA Audit covers Organization and Management System, Flight Operations, Operational Control Flight Dispatch, Aircraft Engineering Maintenance, Cabin and Cargo Compartment Operations, Aircraft Ground Handling, Cargo Operations and Operational Security of the airline. By virtue of PIAs IOSA Certification, PIA is able to ensure safety of passengers as well as employees. c) Fire Safety-in the Workplace and at Home PIA has made a number of arrangements to handle incidental fires and allied hazards. First Aid Fire Stations have been set up in Karachi, Lahore and Islamabad, and Fixed Fire Protection Systems have been installed at sensitive premises. PIAs locations are equipped with portable fire extinguishers and a range of other fire safety devices. All the installed equipment is inspected regularly and maintained in accordance with international standards. Fire Safety Courses are conducted regularly to equip employees with fire fighting skills and to impart critical knowledge of preventive measures. Fire Prevention Courses are also conducted at the Staff Township and PIA Model Schools so that employees and their families can take appropriate fire prevention measures at home. PIAs Corporate Safety QA Division also actively engages in advocacy sessions to create awareness through print publications and sharing of experiences. Working in collaboration with the Fire Protection Association of Pakistan, PIA is committed to creating and promoting a culture of safety at a nation-wide level. The divisions future plans include running fortnightly fire and safety awareness sessions at government and private schools. Emergency Response Planning Passenger care is an airlines most crucial responsibility. Acknowledging the significance of Emergency Response Planning (ERP), PIA has set up a discrete section to handle emergencies. The Emergency Response Planning Section has developed an Emergency Response Manual and manages Emergency Response Center Teams, Field Teams, Family Assistance and Support Teams, and Volunteers. The ERP Section will also train volunteers in the areas of aircraft emergencies, rescue, basic first aid, and fire fighting to effectively respond to natural disasters. Emergency Response Facilities include the computerized data storage of teams and volunteers with an automated emergency call out system. The software application also provides a technology supported callback system for contacting families of the affected. PIAs Emergency Response Planning Section hopes to contribute meaningfully towards national capacity building in the area of emergency management, through financial and human resource investments. CHAPTER # 4 STRATEGIC FAILURES Market Segmentations and Targeting Strategies of PIA Demographic Segmentation: Income Segmentation audience who falls under the category of upper and upper middle class. Occupation Segmentation working class and business class. Behavioral Segmentation: Occas

Philosophy of Education :: Philosophy of Teaching Statement

Philosophy of Education I have thought several times over what my philosophy towards teaching is, or quite frankly, will be as I learn more about the teaching profession and eventually begin teaching on my own. While I have already been teaching swim lessons for the past five years and presently hold the position of assistant football coach at Bluefield Middle School, I can say that my hat goes off to anyone possessing the patience and expertise to stand before a classroom or gymnasium of students and have the confidence to pass their knowledge on to that group of students. On the other hand, I have an equal level of disgust for those "oxygen thieves" that merely roll out a basketball and read the paper while the whole time claim to be teaching. These teachers, a term I use loosely, have taught nothing. They have at no point attempted to communicate with their students the importance of taking care of their bodies and learning the essential movements that will provide them the opportunity to be active for a lifetime. With that in mind, it our responsibility as Health and Physical Educators to provide that knowledge, instill that importance and to never allow a child to fall through the cracks, but rather to make a lasting impression on the lives we teach. It is my firm belief that our duties begin in the way we present ourselves. I look back at my experiences growing up and compare them to what I have learned. It amazes me that someone on the opposite end of healthy can try to teach others how to be healthy. The solution lies with credibility. We must evoke fitness and encourage that concept in our own lives before we should ever think to influence the life and well-being of children who see teachers as role models. How can we expect our students to accomplish something that we are not willing to pursue? We must challenge our student’s everyday by setting high, but realistic goals for those under our instruction. Why would you give a student a starting line without defining a place to finish and leave them with a sense of accomplishment?

Monday, August 19, 2019

Shakespeare’s Creativity Essay -- Literary Analysis, Twelfth Night

Shakespeare’s Creativity In William Shakespeare’s Twelfth Night, the art of music appears in the opening of the speech as the unhappy and lovesick Orsino tells his musicians, â€Å"If music be the food of love, play on† (I.i.1) In the speech that follows, Orsino asks the musicians to give him so much musical love i.e. food that will â€Å"surfeit† and cease to yearn for love any longer. Shakespeare uses music in opening line of play and at the end by Feste singing his song. It reveals that Shakespeare has presented on stage a romantic comedy which is not detached from our everyday reality. Thus songs are used by Shakespeare with surfeiting desire not only for the purpose of entertaining the audience but also closely linked to the play’s theme. Defining Music Music, as commonly in the English Oxford Dictionary is the â€Å"art or science of combining vocal or instrumental sounds to produce beauty of form, melody† or â€Å"the vocal or instrumental sound produced by practical exercise of the art of music†. Music is also described as â€Å"a musical composition or a performance† which can be seen in Shakespeare Cymbeline: â€Å"I haue assayl’d her with Muscikes, but she vouchsafes no notice† (II.ii.37). Shakespeare also uses music as the â€Å"cries of a pack of hounds on seeing the chase† (IV.i.105) in Midsummer Night’s Dream. Music in Shakespeare’s Twelfth Night opening speech is written as â€Å"MuÃ… ¿icke† in the EBBO version whereas it is spelled â€Å"music† in our class text. The word â€Å"music† has been spelled differently throughout the years. Shakespeare uses the word â€Å"music† differently in his plays, such as: â€Å"musickes,†  "musique,† and â€Å"music.† The word â€Å"music† is spelled differently in the OED and in the song, with different alphabetic but pronounced the same way.... ...are’s writings. Edward W. Naylor writes in his essay that, â€Å"this is the more satisfactory, as no subject in literature has been treated with greater scorn for accuracy, or general lack of real interest, than this of music†. Music is the only topic that the audience and the readers view with content and a smile on their face. Shakespeare’s musical references are mostly found in comedies, but the musical stage direction that is presented in tragedies is due to the military nature or politics that bound the play. Shakespeare knew the impact of music on the society and during his time. Naylor also suggests that music â€Å"was considered an essential part of a clergymen’s education† and this notifies the value music held in the society. In the Duke’s case, â€Å"If music be the food of love, play on†, music seems to be rigorous and the musicians perform it with peacefulness.

Sunday, August 18, 2019

An Observation of My Friend Essay -- Profile Essays, Observation Essay

Sunday - the day of self-loathing for most college students who have squandered their weekends and dread the awaiting workload. Crammed into lounge booths, commiserating over brunch, students nurse sullen moods and hangovers with orange juice and french toast. Allen Wilcox is playing with his broccoli, head cocked, eyes crossed. Looking sidelong to make sure that people are watching, he picks up the half-bagel from his plate, thick with cream cheese, stands up on his chair and rubs it erotically all over the front of his pants. This is so typical. Allen’s world is a stage and the spotlight is on him. We are, all of us, the audience for his life-series of mini-dramas packed with love and heartbreak, pranks and partying and outbreaks of rage. His behavior may be juvenile, but most of us would rather say it is something outlandish, or playful, or just simply and extravagantly histrionic. Allen makes people laugh and sometimes speaks beautifully (did you know that he writes poetry?). This is the same young man who, last summer, kicked a hole through both layers of sheet rock in the ho...

Saturday, August 17, 2019

Long Term Illness Essay

In this assignment a focus on an individual with the long term illness/ condition of a stroke will be undertaken, examining the impact of the condition/illness from the perspective of the individual and their family and also the impact of person centred care upon nursing practice. The Nursing and Midwifery Council (NMC, 2008) Code of Professional Conduct Guidance has been maintained throughout this essay and therefore, all names have been altered for the purpose of confidentiality and anonymity. Currently there are around 1.2 million stroke survivors in the UK, which is every year an estimated 152,000 people. More than half have been left with disabilities that affect their daily life. Stroke can affect anyone, no matter what their age. Around a third of all strokes happen to people under the age of 65, and around 400 children (0-18) have a stroke each year. Furthermore stroke is the largest cause of complex disability in adults. (Stroke Association 2012). A stroke is caused by the interruption of the blood supply to the brain, usually because a blood vessel bursts or is blocked by a clot. This cuts off the supply of oxygen and nutrients, causing damage to the brain tissue (WHO 2012). Mary is a 75 year old white British lady who suffered from a Cerebrovascular Accident (Stroke) approximately five years ago. She is a divorced lady who lives alone in a two storey house, however she has three children and numerous grandchildren who live within walking distance and whom visit on a daily basis. Mary was admitted to hospital as she had sustained a fall, fortunately nothing was broken, but she had suffered with severe bruising to her face and left side of her body resulting in loss of confidence. Mary currently takes medication for hypertension and hypercholesterolemia which her G.P monitors quite closely. On assessment it was identified that Mary has been finding it hard to accept her diagnosis, she was hoping that she would return to the same quality of life that she had before the stroke as she had never been poorly or took medication prior to this happening. CHSS (2012) state that denial initially protects you from being overwhelmed by the changes in your life. Some people may become ‘stuck’ in denial. The author has chosen this condition/illness as her grandmother suffered from a stroke 10 years ago and fights everyday with her disability, because of this experience the author decided to join the nursing profession and possibly work on a stroke unit or neurology department. This assignment will help to support, educate and contribute to patients ability to care for themselves after being diagnosed with any long term illness and will be part of life long learning, the Royal College of Nursing explain that nurses are committed to lifelong learning and continuous professional development (RCN 2012). Clinical reasons for choosing this condition/illness are that on this placement the author was allocated with the stoma nurses which gave her the opportunity to work on the wards of her choice on the final two weeks of the placement, she chose the stroke unit which also allowed her to complete many achievements and outcomes for example proficiency 2.4 was met which involved working with patients and families in order to use their strengths to achieve their goals and aspirations. As a nurse it is vital that patient centred care is met in today’s NHS and the care management of patients with a long term condition meaning putting the patient and their experience foremost, through communication, discussion of treatment options, potential outcomes and possible psychological effects also empowering the patient and allowing them to make choices about their healthcare (Nursing Standard 2011). As Mary was admitted with a fall investigatory questions needed to be asked to find out whether trips and falls are a common occurrence within Mary’s life and whether any member of the multi disciplinary team has implemented any changes to prevent these from happening. Through engaging in a therapeutic relationship allowing us to gain mutual respect and collaboration to develop with Mary she informed us that she has had many trips in her own home and only this one major fall outside, along with her worries and concerns which were listened to attentively. Nicol, J (2011) explain that as a nurse managing risk and promoting health and wellbeing whilst aiming to empower choices to promote self-care must be a priority therefore certain referrals need to be put in place. Firstly a referral to the physiotherapist was made within the hospital in order to improve posture and balance and make sure it is safe for Mary to return home to her own surroundings, as this was not managed post stroke admission and it is within the nurses role to make sure the patient and family are comfortable with there discharge. It is known for stroke suffers to have problems such as weakness, clumsiness or paralysis usually to one side of the body or loss of balance (Stroke Association 2008) which is why Mary has not received any further treatment from a physiotherapist after her stroke five years ago as treatment is stopped when it is no longer producing any marked improvement to your condition (NHS Choices 2012). Although from this admission it is recommend from the physiotherapist that a cane will be useful to Mary in order for her to gain more strength and move about more freely when walking outside within her limitation. A lot of time and advice was given to Mary and her family through discussion, education and effective communication, in order to help her in the decision making process and allowing Mary to realise that regaining independence requires patience (National Stroke Association 2011). Furthermore from a staff nurse’s experience in the past a referral to the Falls clinic was also put in place which was deemed successful from previous stroke survivors who have been left with similar disabilities to Mary and found this useful in the rehabilitation pathway. The Falls Clinic, (2011) aims to reduce your risk of falling and falls-related injuries and review your progress every two months for the first year. From this it enables Mary to be followed up in others ways apart from the GP ensuring that nothing significant is being missed in her care. Good engagement and collaboration allows the patient to gain full confidence and allows the nurse to develop a therapeutic nurse patient relationship providing care in a manner that enables the patient to be an equal partner in achieving wellness, which Mary had never felt before. However the family stepped forward at this point and informed the nursing team that they felt that Mary is starting to struggle around her usual housing environment and made it clear that they had no knowledge of any movement aids or assistive device until this hospital visit and talking to other families with the same problems. A referral to the Occupational Therapist was then put in place to assess and treat the physical condition using specific, purposeful activity to prevent disability and promote independent function in all aspects of daily life (NHS Careers 2012). From this referral it was decided that assistive grab bars, shower seats, supportive hand rails were put in place for easier movement around her home and further safety. This helped put her family at ease as she lives alone and copes by herself. Many stroke survivors continue to improve over a longer time in many different ways. Their recovery is in fact a long period of rehabilitation, as they learn to deal with the effects the stroke has had on them, however the psychological impact of living with a long term condition are very popular such as 30% of patients will suffer from depression at some point post-stroke (British Psychological Society 2010) and a significant proportion these remain undiagnosed or inadequately treated ( Hackett ,Yapa, Parag & Anderson 2005). Therefore as a nurse it is vital all the common problems after a stroke are investigated in depth. Upon Mary’s admission these psychological issues were assessed, Mary revealed that she had a feeling of hopelessness as she was unable to look after her younger grandchildren, worrying all the time and unable to sleep furthermore she felt like a burden to her family as they now had to do her housework and her weekly shop. Feelings of loss of energy were also described and a feeling of being isolated from her friends .As this attitude from a nurses perspective is not seen as a positive one the signs and symptoms of depression after stroke were researched. Stroke Association (2012) suggest that it is vital to seek help if four or more symptoms are present which include feeling worthless, avoiding people, feeling anxious or feeling blue and patients with long term conditions being more likely to develop depression, A Two Question Screening Tool was used which also determined that depression was a strong possibility NICE (2009) recommend a two question screen tool to determine who may have depression. These questions link to the key symptoms required for a diagnosis to be made and with both questions answered yes it meant things can be put in place to manage this. However this diagnosis for Mary and her family was hard to accept as she had felt like this for numerous years and nothing had been done about it. The nursing referral to GP for further screening in the community was put in place which has to include the diagnosed stage of depression which for this patient is mild disorder and the treatment and management needed. Then it is the GP’s responsibility to set up an active review which includes self help, cognitive behavioural therapy and exercise (CSIP 2006) NIMH (2011) suggest cognitive behavioural therapy (CBT ), a type of psychotherapy, or talk therapy, that helps people change negative thinking styles and behaviours that may contribute to their depression, from this as a nurse a recommendation of a day hospice was suggested to Mary, as similar patients from the nurses experience had thoroughly enjoyed there time visiting a hospice weekly. This form of empowerment allows Mary to take greater control over decisions and actions affecting her health facilitating choice, self care and self management. Using Gibbs model of reflection (1988) it was clear to me from a student nurse perspective that Marys psychological needs were not adequately addressed, as it took six years to pick up on this adjustment in her life the healthcare in this case was not acceptable. It was upsetting to observe the patient and her family feel frustrated that nothing was done as continuing health care in stroke is a primary need and stroke survivors are eligible for NHS funding for all the individuals assessed needs ( Department of Health 2009) In order to improve nursing the stroke patient the nursing role should involve preventative care which includes providing adequate information on stroke, risk factors and any lifestyle modifications, followed by curative care which involves accurate assessment’s, planned care that is person centred, physiological monitoring and risk assessment. Finally Rehabilitative/ promotive care which entails the carry on role (therapies), safe discharge planning and excellent communication with family/carers in which most of these steps should involve depression awareness and the importance of it as those people who have a Stroke and become depressed, failure to treat results is a less than optimal rehabilitation outcome (Stroke Recovery Association 2010). In addition to this nursing staff should aim to facilitate psychological adjustment and to support understanding of the emotions associated with recovery as the interaction of psychologists and nurses provides an opportunity to normalise patients’ reactions to post-stroke difficulties also they can exchange evidence-based and patient knowledge with each other (Vohora & Ogi 2008). In Mary’s case I found that this aspect of her care was dealt with very well as Mary found it a challenge to accept this change in her life the and nurses spent endless amounts of time and dedication to help Mary come to terms with her disabilities. It may be argued that staff nursing levels were a relating factor to Mary’s poor post stroke care, from working on a stroke unit previously the workload is very heavy and consists of many clinicians with appropriate levels of expertise in medicine, nursing, occupational therapy, physiotherapy, speech- language pathology, social work and clinician nutrition. Additional disciplines may include pharmacy, (neuro) psychology and recreation therapy, however it is within the nurses role to ensure all of these clinicians see there patient. In which some cases this maybe missed therefore implementing higher staffing levels may avoid this and signs of Marys depression could have been picked up amongst all of the reviews. In 2005 Lankshear published a systematic review of international research since 1990 that looked at relationships between nurse staffing and patient outcomes. Across the 22 studies covered the report stated that, †[The results] strongly suggest that higher nurse staffing and richer skill mix (especially of registered nurses) are associated with improved patient outcomes, although the effect size cannot be estimated reliably (Royal College of Nursing 2010). This would also be applied when the patient returned to there own home as people who have had a stroke and their carers value continuity, being kept informed, being included and having a clear, consistent point of contact with all the clinicians and services available.(Department of Health 2007). Another implementation that could be put in place not only for Mary’s psychological needs but also her physical needs is that Stroke specialist professionals could be involved in application and review of eligibility for Continuing Health Care in the community so that complex or hidden post stroke deficits which may be missed by generic staff can be considered. This could be included in the six week, six month and annual stroke reviews, and form part of the joint health and social care plan. (Department of Health, 2009). With this put in place Mary’s fall may have been prevented and her home could have become safer for her earlier putting her family at ease and allowing Mary to become more independent and less reliant on help. If the situation arose again and these changes were implemented then Holistic care, which is essential in nursing skills would be successful taking into consideration the psychological, environmental and spiritual needs of the patient, as well as the physical so that people are treated as whole human beings and the impact of the illness on their quality of life is met.(Nursing Standard, 2011). To conclude the role of the nurse in the management of care delivery for the patient and their family is to share their skills and knowledge with patients and their carers, acting as a key resource and providing a route to other services and professionals ( DOH 2005). As a person centred approach was used on this admission for Mary and her family it was clear that she was discharged more aware of services available to her in the community and the care given was beneficial in her life long rehabilitation process, leaving the Multidisciplinary Team confident they have done all they can for the patients individual needs.