Marketing Communications Assignment Example | Topics and Well Written Essays - 2250 words

Marketing Communications - Assignment Example Audi AG is a German manufacturer of automobiles, involved in designing, engineering and distributing of the same. Since 1966, the brand is majorly owned by Volkswagen Group, who has re-launched the brand through Audi F103 edition. Bayerische Motoren Werke AG, famous by the name of BMW, is a German motorcycle and automobile manufacturing company, which was founded in 1916.Both the brands, Audi and BMW, are hugely successful worldwide. They have loyal consumer base and immense brand equity. Both these companies are well-known for upgraded technology and innovation. These are the brands that feature in the upscale mid-size car segment. Presently, with these two products, they are fiercely competing in the automobile market in the USA. Audi A4’s turbo-charged four cylinder engine generates huge power to the car. The front wheel drive models are provided with a continuously variable transmission (CVT). Whereas, the models with all wheel drive gets either an eight speed automatic transmission or a six speed manual. Drivers opined that with the precise and nicely-weighted steering system and powerful brakes, this car is favored by most. It has brilliant interior, balanced handling and also scores high in fuel economy (US News, 2014a). BMW 320i is equipped with turbo-charged four cylinder engine as well. This car equals in the mileage obtained with Audi 4, which is 24-36 mpg. 320i has a spacious interior with more cargo carriage space than Audi A4. 320i has impressive handling and acceleration (US News, 2014).The car is fuel efficient. It is through balance in operation that Audi A4 can compete with BMW 320i. The output of both the cars in terms of torque and power of the engine has been almost similar. Both the cars are considered to be luxury vehicles and purchased by consumers as status symbol products in the market. Through the range of power within each car is different, but it is noted that power steering facilities,