Markting Essay Example | Topics and Well Written Essays - 750 words - 1

Markting - Essay Example The J & J’s company structure mainly revolves along its services to pharmaceuticals, consumer Medicare and health equipment diagnostics. The company brings forth a range of products for the care of the skin; infants, self-inflicted injury and oral care, as well as the ladies’ care (Form 10-K 2). There is a range of functionalities of the products produced from those of skin, baby, and oral, among others. The skin products are utilized to augment and maintain the skin’s natural protection against germs and other skin infections; baby for reducing the irritations on the baby’s skin and for the well being of the infant’s health. The Johnson & Johnson Company is a well-known company, due to the company’s great history in quality consumer products. The sales of J&J products are ever in the rise, thanks to the company’s positive responses from patients and physicians. (Datamonitor 35). J & J has high profiled brands in the market. It has a number of strong products. They include, Aveeno, Band-Aid, Carefree, Clean & Clear, Johnson’s baby and kids care, Neutrogena and Stayfree. These brands enabled the company to attain 7.5% growth revenue in the year 2008. (Datamonitor 35). The strong brand image by J&J products comes in handy when the company launches a new product to the market, because people trust most of their products. (Datamonitor 35). J&J revenue has been growing consistently from 2002 to 2006. This consistent growth has made the company be in a financially strong position. (Datamonitor 36). The healthy financial position has enabled the company to grow, and provide necessary resources for exploitation of opportunities such as promotions and in licensing. (Datamonitor 36). It has maintained a stabilized financial environment. J & J has enjoyed strategic product marketing stewardship, organizational management and structure, an efficient product supply chains, stakeholder engagement, proper public policies in marketing its products and steady