Business Plan Term Paper Example | Topics and Well Written Essays - 1000 words

Business Plan - Term Paper Example The company which was initially formed as a sole proprietorship has the legal name Cellular Providers, LLC. Its majority shareholder and initiator is Nick Otieno. The company was initially capitalized by first round investors to a tune of $60,000. The company has created a niche as a one stop shop for wireless services with employees with a vast experience in the industry. Their sales and distribution channels are sophisticated and successful. They maintain a variety of services and accessories. Cellular providers are positioned as a major player in both cellular and a two way radio service market place. With the variety in competition in either extreme high or low the company will survive by employing new technology as a cutting edge. The company is required to comply with various rules and regulations among the various agencies. The company is legally registered locally with operating license. In addition, it employs well qualified staff who it handles with a lot of ethics. Form the market analysis by the firm the major segments of their clients are personal users taking the largest share followed by General Business users and the smallest users are the specialty business users. To its clients the company provides products and services that the other competitors in the industry are not able to provide hence competitive edge for survival. (McKeever, 2002) Cellular providers have developed its sales and marketing strategies through the analysis of its internal strengths while comparing the same with the current market conditions. This has enabled the firm to formulate its sales and marketing strategies in a way that it is able to create itself a niche hence enhanced competitive advantage. The appropriate strategy has enabled the firm be the leading provider of wireless products and strategies. The company is able to create a synergistic power through critical mass and brand recognition. Its current marketing strategy is that which involves the company