Managing Activities to Achieve Results Essay Example | Topics and Well Written Essays - 3000 words

Managing Activities to Achieve Results - Essay Example The retailing services include online shopping channels, Tesco Direct, tesco.com and Telecoms; Tesco Personal Finance (TPF) (Reuters, 2011). Organisational Structure- Terry Leahy is the CEO of this supermarket chain. David Reid presides as the Chairman of the Board. The business heads in Asia and other global regions report directly to the CEO. Tesco has a multi-divisional organisational structure commonly referred as ‘M-form’. This form suits large firms. Here the firm is divided into a number of divisions with each division in charge of a specific product or a market (Pearson, n.d.). Source: (Pearson, n.d.). Culture- Tesco Plc operates with the primary purpose of value creation for the customers with the aim of earning their lifetime loyalty. The employees of the company work towards creating customer satisfaction by meeting their needs. All the employees work as a single unit i.e. team work forms as essential part of the functioning. There is a sense of respect and tr ust amongst them. The management takes the extra initiative to make it a better work place. The respective managers act as a guide to the workers and render all possible help in making the company a better place to work (Tesco Plc-a, 2011). Mission, Aims & Objectives As already said the aim of the company is â€Å"to create value for customers to earn their lifetime loyalty†. Tesco follows a consistent and well-established strategy of growth that has enabled it to strengthen itself in its core businesses and expand its businesses in the new markets. The diversification strategy of the company was formulated in the year 1997 and it has served as the basis of its success. They key objectives guiding the strategy of the company are- Establish itself as a successful retailer in the international market. To grow its core businesses in UK. To strengthen itself in the non-food segment. To strengthen its retailing services like Tesco Personal Finance, Tesco.com and Telecoms. To keep community at the centre of all its activities (Tesco Plc-b, 2011). The strategy of the company encompasses six key elements- Be Flexible- The operations of the company are adjusted to suit the unique requirement of the varying regions. Act Local- The operations of the company are tailored by a local staff to conform to the local cultures and local regulations. Focused approach- The company recognises the fact that establishing itself in the local markets is a long term proposition. Use of multi-formats- Tesco’s experience of running a â€Å"mix of stores† can facilitate its entry into multi-formats. The company recognises the fact that it cannot reach the whole market by way of a single format. A complete spectrum ranging from convenience stores to hypermarkets is necessary. Develop capability- Tesco makes sure that it has adequate capabilities in the form of skilled workers and effective & efficient processes and systems. Building brands- The working of the company is guided by the concept of brand building as it feels that brands help in establishing a long lasting relationship with the clients (Tesco Plc-c,